Americans for Financial Reform
February 17, 2026

Children Before Profits State Playbook

This Playbook is designed to equip state and local organizers, advocates, and policymakers with practical tools to address the risks posed by the growing role of private equity in U.S. child care markets.

Across the country, families, workers, and community leaders are fighting to build a child care system that treats care as a public good – one that is universal, affordable, and high-quality, and supported by a well-paid, stable workforce. This vision of child care is within reach, but it is increasingly threatened by profit-first private equity acquisitions in the child care industry.

Report

Download the report, “Children Before Profits in the States: Empowering Communities to Constrain Private Equity Profiteering in Local Child Care Markets”

Model Legislation

Model legislation for states to apprehend the role of corporate and private equity ownership in the child care sector and establish reasonable conditions on the receipt of publicly-funded child care assistance and other subsidies in the child care sector, and align state registration and reporting requirements to reflect these goals.

Background & Resources

Click below for backgrounders on understanding private equity, state case studies, and strategies to help you with your own campaign.

Private equity has a long and unfortunate track record of acquiring essential community services –

such as housing and health care – only to cut costs, degrade job and care quality, and weaken relationships with workers, families, and suppliers in pursuit of higher returns. Growing evidence shows the same pattern emerging in child care, particularly as states increase public investment in care services.
Eight of the ten largest child care companies in the U.S. are now owned by private equity, and in states like New Jersey, two-thirds of for-profit child care chains with three or more locations are private-equity-owned.
The good news is that the power to curb private equity’s takeover of child care lies largely with state and local leaders, organizations, and communities. 
The following Playbook is designed as a practical resource for both newcomers to this fight and experienced advocates working in child care and other sectors.

Report

State Model Legislation

State Model Legislation, including language to:

  • Increase public reporting about the make-up and performance of local child care markets. 
  • Increase transparency about private equity involvement in child care programs;
  • Place guardrails in public funding contracts with providers;
  • Ensure compliance with these rules; and
  • Increase public reporting about the make-up and performance of local child care markets. 

Resources

Talking Points

A set of points for sharing the risks and solutions concerning private equity in child care with policymakers, journalists, and neighbors.

Rebuttals

Private equity tends to make a common set of arguments in defense of its extractive financial model. Here are some facts worth sharing in response.

For help analyzing child care private equity in your state or locality contact: hibba@ourfinancialsecurity.org

Planning a Private Equity in Childcare Campaign Guide

An overview of steps to take to start a campaign around private equity in child care in your state or city, with examples of corporate campaigns, legislative approaches, and winning executive or regulatory action. Includes a reading list and links to campaign resources.

PE in Childcare Training Doc

This template slide deck can be modified to prepare an educational presentation for your organization or membership base if you are thinking about starting a private equity in childcare campaign. It draws from materials in the Backgrounder and Campaign Guide, which can serve as scripts for the presentation.

Backgrounders

Understanding Private Equity

Learn more about how private equity has shaped other essential services.

New Mexico Case Study

New Mexico’s Experience with Private Equity in Child Care

Massachusetts Case Study

Massachusetts Advocates Confront Private Equity in Child Care

Colorado Case Study

Colorado Advocates Confront Private Equity in Child Care

Vermont Case Study

Vermont Advocates Confront Private Equity in Child Care

We are grateful to the Care for All with Respect and Equity (CARE) Fund for their support for this project.