Letters to Regulators: Second Comment Letter in Response to CFPB’s Inquiry into Big Tech Payment Platforms

View or download a PDF of the letter here.

December 21, 2021 

The Honorable Rohit Chopra
Director
Consumer Financial Protection Bureau
1700 G Street NW
Washington, D.C. 20552 

Dear Director Chopra: 

We write to express our concern about Big Tech exploitation of digital payments technology,  and to express our support for your recently opened inquiry into Big Tech’s power in this vital  and growing market. Big Tech domination of digital payments technology could entrench their  edge in data acquisition, facilitate anti-competitive conduct in this market and adjacent markets,  and harm American consumers. We urge the Consumer Financial Protection Bureau to  thoroughly investigate this conduct and its likely harms.  

Background 

On October 21, the Consumer Financial Protection Bureau (CFPB) ordered the Big Tech firms  (Amazon, Apple, Facebook, and Google) and other large technology companies (PayPal and  Square) to turn over information related to their digital payments systems and associated  business practices. Such a move was long overdue: payment systems like Apple Pay and Google  Pay “now dominate large portions of e-commerce and person-to-person payments.” Google Pay  unveiled an array of new features last year, in an effort to become an all-in-one money app— think Apple Pay, Venmo, and an online bank put together. Facebook has big ambitions for  Facebook Pay, which enables payment via WhatsApp, Facebook Messenger, and Instagram in  the U.S. Amazon’s new payments technology, Amazon One, scans a customer’s hand for  convenient, contactless payment. It is now in almost 100 locations nationwide. As you acknowledge, such payments technology carries potential benefits: “families can send money to friends without delay, or to relatives overseas at lower costs. Fast payment systems can also help small businesses succeed with lower cost…And faster settlement can reduce the need for  families and business to borrow.”

What’s the catch? In a word: data. Big Tech wants to use its scale and its oceans of data to  dominate the digital payments space and drive out competitors. Control of this market means  even more data (about your transaction history, or even your palmprint) to buttress the  competitive moats of the Big Tech firms and ensure the very few remain the winners in our  digital economy. And the loser, in ways big and small, may well be the American consumer.  

Data 

Personal data can be quite valuable, and the Big Tech firms control vast reserves of it. Each Big  Tech firm’s business relies upon acquiring and monetizing data—either by selling it to  advertisers, using it to give other business lines a competitive advantage, or both. That data  comes from us: almost everything we do on the platforms owned and operated by Google,  Facebook, Amazon, and the like is monitored and then monetized.  

The interplay between consumer data and digital payments technology troubles us for three  additional reasons. First, consumer payment data can be quite valuable. The payments data  available to the Big Tech firms could be more comprehensive and fine-grained than anything  available to other companies, especially if combined with data Big Tech already has. Big Tech  firms could use that data to reinforce their competitive advantage in their core products.  Google’s potential plans to use Google Pay to offer users a “trial” (where Google Pay users offer  up three months of micro-transaction data, in return for personalized offers) is but one example  of how Big Tech might use this data. Whatever it promises to the contrary, Big Tech, if it can, is  going to get—and use—our data. Second, Big Tech firms moving into the digital payments  space may be able to out muscle banks and other financial services providers, because they can  combine traditional creditworthiness and financial data with other data (location, shopping,  search history, etc.) that Big Tech firms control. If successful, Big Tech firms could find themselves with an unparalleled amount of data and financial power—and outside the traditional  U.S. financial regulatory and fair credit reporting structure. Finally, this “new arena for data  collection” offers Big Tech firms another way to augment and leverage their market power via  anti-competitive tools like predatory pricing, exclusionary terms, self-dealing, and the like. This foreboding feedback loop must be a primary focus of the CFPB.  

Anti-Competitive Conduct  

Big Tech dominance of digital payment platforms will allow Big Tech firms to bring their  existing anti-competitive and abusive practices to new territory. Big Tech firms consistently  abuse their power to consolidate their dominance in their core markets and to unfairly leverage  that power into other markets. The playbook is similar across Big Tech; after gaining dominance  they impose exclusionary contract terms, force customers to accept pre-set apps and settings,  impose higher fees, and use the data, design, and power to unfair elevate their own products in  other markets. It is easy to imagine Big Tech applying this playbook to digital payments.  

First, they can easily abuse their market power to unfairly gain dominant power in the digital  payments space. A dominant platform could require consumers to use their digital payment  technology to maintain functionality on the main platform. From here, the platform could insist  on unfair and extractive contractual terms like high fees and restrictive access because of their  power over those consumers. Mark Zuckerberg admitted to this exact goal with Libra: “If we  layer in a service like this with our login, then that’s a pretty awesome combo and a good reason  for people to use FB platform,” he wrote. “If we make it so [developers] can generate revenue  for us in different ways, then it makes it more acceptable for us to charge them quite a bit more  for using [our] platform.” Conversely, a platform could afford to employ predatory pricing to  gain users at a price point that other providers could not match.

Second, they can use this market power to abuse competition. One can easily imagine a  dominant platform denying rivals access to their crucial payment platform and technology. Just  as easily they could use the huge trove of financial consumer data they gain from a payment  system to entrench their power in the targeted advertising market. Each anti-competitive move  is a tried-and-true part of Big Tech’s arsenal. And each anti-competitive move could fortify Big  Tech’s power and crush current and future competitors in digital payments or in their core markets. The end result in any case is a worse set of experiences for consumers as their financial  interactions are weaponized to harm competition in the digital economy. More generally, Big  Tech’s moves into payments and banking threatens to erode the all-important American  separation of commerce and banking. Such an erosion threatens current and future Big Tech  competitors, but it also may threaten the American consumer and the American economy.

Consumer Protection and the Economy  

Big Tech dominance in payments poses major risks for American consumers and for the  economy as a whole. First, consumers may find themselves in debt to Big Tech companies, with  their most personal data insecure and unprotected. Social media data already makes low-income  consumers vulnerable to bad actors, who target them with exploitative and predatory financial  products. Big Tech companies could do both at once; think possible Google Loans or Amazon  Lay Away, payday loans or hidden fee products in all but name. Financial and payments data is  also among the most private data a person has. It can reveal basically everything about an  individual. Big Tech companies do not have an encouraging track record when it comes to  preventing data breaches or maintaining internal firewalls. 

Second, the possibility of Big Tech payments technology morphing into a form of shadow  banking looms large. What happens in a theoretical run on a digital payment system? Who is left  holding the bag? Such questions do not have easy answers, and may suggest the current “too big  to fail” subsidy our megabanks enjoy gets transferred to Big Tech firms—with all the disastrous  consequences for economic concentration and political power that implies.

National Security 

We also appreciate the CFPB’s investigation of AliPay and WeChat, as both firms are controlled  by a foreign government with geopolitical goals that threaten the core national security interests  of the American people. The Chinese government engages in attempted social control of  diaspora groups and notable public critics beyond its borders, and its own tech firms, as well as  its exploitation of U.S. firms, are likely a core element of that strategy. 

Conclusion 

We call on the CFPB to thoroughly investigate Big Tech encroachment into digital payment  technology. Where necessary, CFPB should use its significant authority in this space—from data privacy to credit reporting and loan fairness—to enforce existing laws and regulations against  Big Tech violations and, where necessary, to promulgate new rules to fill in any gaps in our  existing regulatory structure. At a minimum, Big Tech firms should be restricted from selling,  sharing, or profiting from consumer financial data and should be held liable for breaches of that  data. Strict rules against self-preferencing, refusal to deal, and other exclusionary conduct should  also be applied to the payments platforms. Given the likely explosive growth of this new  technology, it is critical that CFPB pursue this inquiry and any necessary follow-on actions with  all the resources it can muster.  

We note that some signatories of this letter have also joined in other comments focusing on  specific consumer protection and antifraud issues in this space.  

Sincerely, 

Lisa Donner
Americans for Financial Reform Education Fund 

Matt Stoller
American Economic Liberties Project 

Jeff Hauser
Revolving Door Project